‘Zed Run [launched] early in 2019, selling digital horses with an average price of about $30. It relied on NFT technology to establish proof of ownership. Zed Run is now up to nearly 11,000 horses sold, with another 8,000 bred, spread across 3,600 so-called stables. Rare horses are now regularly
selling for more than $15,000.’

‘One horse sold for $125,000.’

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